Setting goals and establishing ways to achieve them are critical for the success of any business. When it comes to your dental practice, it's important to get everyone involved in the process, from the receptionist to yourself, the dentist. Discover how goal-setting can help your dental practice rise above the rest, and learn how to implement goals for your business.
Get to Know Your Business
One of the greatest benefits you'll gain from goal-setting is that the entire process centers on getting to know your business. Before you establish a single goal, it's important to think through where your practice is and where you want it to be. First, acknowledge where you are. Is your client base too small? Is your current office constantly too busy? Are your staff members overworked?
Next, start to develop an office strategy and think about where you want to take your practice. Do you want to bring in a large new client base? Is it time to think about opening a second office? Would your office run more smoothly with a dedicated receptionist?
Decide How to Measure Success
Once you've thought about how you see your practice evolving, take the next step and decide how you'll make those changes happen. After all, the key to making your business successful is finding ways for it to improve and grow. Create a one-month, one-year, or three-year plan for your business, and determine how you can make your practice more profitable or more fulfilling.
Establish Milestones
Achieving long-term or undefined goals can be a challenge for any business. Instead, establish smaller goals along the way to keep you motivated. These milestones remind you that you've completed a key portion of the plan or accomplished something worthwhile. They also offer brief stopping points for thinking about how far you've come and how much closer you are to improving your business in a measurable way.
Analyze Metrics
Much more than a theoretical practice, goal-setting benefits your office most when you track your progress and measure it against where you've been and where you want to be. If you've targeted an expanded client base, for instance, track the number of new and returning clients on a spreadsheet or Client Relationship Management (CRM) app. Regularly analyze these metrics to assess whether you're meeting your milestones.
If you've established a timeline for opening a new practice, use a calendar or scheduling tool to plan tasks and stay on track. Monitor how closely you're sticking to the schedule so you can know where to apply extra resources or efforts.
Adjust as Necessary
Whatever your goal might be, give your business the opportunity to reassess and adjust the target as necessary. If your timeline is delayed or your strategy doesn't have the intended effect, sticking to the original plan won't help you meet your goals. Instead, use your newfound knowledge to change the plan or shift the timeline in order to achieve the goals you've set.
No matter how long you've been in business, setting and meeting goals will help you move forward. Get your dental practice moving in the right direction by using these steps as a guide.
Image via Flickr by Matthew Crisp.