Accelerate My Practice Blog

The Patient Hand Off In Your Dental Practice.....AFTER ALL..."The Shortest Distance between two people is a smile" ~author unknown

Let's discuss the Value of every patient that comes into your Dental Practice. A successful "Hand -Off Process " requires that each Dental Team Member play an important role.

This is an example that I use quite frequently: Imagine for a moment it's the fourth quarter of the national championship football game; the score is tied, and your team's quarterback fakes a pass, turns, and hands the ball to the running back. The running back has absolutely no idea where he is supposed to go, gets slammed by the opposing team's defense, and fumbles the ball, which is promptly recovered by the opposing team and run in for a touchdown.

If you are imagining that dropping the ball even under pressure/heat is very unfortunate, pat yourself on the back...you are correct!

How to Grow Your Dental Office Via Referrals

We get excited when there is an opportunity for growth. There is also a certain level of excitement when the growth not only involves new dental Patients but revenue. The Decision to proceed externally vs internally will become abundantly clear as you measure revenue per patient. I was in a Dental Office recently where we measured exactly how much money was being spent vs the revenue from each patient.........The results were astounding.

As many of you are already aware, the ability to leverage an internal marketing strategy is possible and productive. Once again the common denominator is generally focused on the mindset of the consumer. A great example of external marketing is the consumer looking for a deal, a coupon, or a free service. That type of mindset is generally one to decrease value. Your practice offers exceptional Value, the services rendered are invaluable. Ultimately we obtain more effective results by approaching our most valuable resources....Our Patients. Your Patients will get excited to share their experience with friends and family! The experience reiterates the level of quality and value offered in your practice. It's quite simple, as your patients develop a trusting relationship with the practice, the excitement to share will be expressed to those close to them. Upon the completion of every appointment always ask the patient to refer you to their friends and family. Offer a reward incentive to them for their trust and loyalty to your practice. Other instances to offer referrals might include: in office whitening specials, newest innovative technology, or some new changes within the office. Another great way to receive referrals is through Specialty offices. So often patients randomly call an Oral Surgeon for an impacted wisdom tooth without having a General Dentist. There are also several instances where an Orthodontist is used without the establishment of a General Dentist. These are just a few examples to grow your practice by internal marketing. During our live day event we mention offering patients an incentive for referring a new patient to your office.
Some examples of incentives might include:

Two Things To Achieving Anything Within Your Dental Office

One very popular question among individuals regarding the achievement process is "How is it possible?" The answer is as simplistic or as complicated as you allow your mind to perceive it. Becoming successful or achieving our goals in life begins with two important steps. As Napoleon Hill quoted " Key Characteristics in Achieving One's goals are a Definite Purpose and A Burning Desire."

Making the decision to terminate an employee can be considerably difficult. Depending on the circumstances involved, it might be one of the best decisions that you have ever made. A few important facts to consider as the transition takes place. First, don’t second guess your decision. Second, you need a Healthy, thriving dental practice. Third, tomorrow will be a new day! After all, your boat absolutely will not float with dead weights!!!! 

Moving Forward...The Process moving forward is somewhat critical; not in the sense that it should be stressful. You must now select the right candidate to become a part of your Dental Practice and offer skills to enhance the Team. This is a critical process. When evaluating and making the decision you must keep the entire team in mind. One of the first steps that you must make is to evaluate your office. A few pertinent questions for you to ask yourself are:

Making the Decision on When and How To "Deactivate Patients in Your Dental Practice"

Making the decision to deactivate patients in your Dental Practice is an important phase in the Growth process.

However, the term “Deactivation” often brings fear. Therefore, illuminating questions in our minds: