Are Morning Huddles Really Worth It In My Dental Office?

We get this question often and I suppose the answer really depends on how well they are done!! I listen to dental office morning huddles all across the country and some are awesome and some not so much. I will compare and contrast both extremes for you here!

Put some STP in your dental marketing!

New dental patient flow is important for all dental practices. However, looking to gain 100 new dental patients every month for a well-established dental practice does not need to happen and general coupon marketing is not the main answer.
Many practices will spend thousands of dollars on marketing without spending time on STP.

What in the world is STP?

What is the best form of Dental Marketing?

If you answered Internal Marketing, you are on the right track. While both external marketing and internal marketing are very beneficial to the practice, statistics show internal marketing is cheaper and it builds up a better client base.

Coopetition? What the....?

This is a new word to most, but the concept is not new. AMP TV has started a new series in dental marketing for your practices that will show you how coopetition is a friend not a foe.

First, let's answer the question: What is coopetition?

Coopetition is cooperative competition. Meaning you know you are in the same industry as others, in this case Dental, and the other dentists are willing to collaborate together on services they provide to patients. By having a community of dentists who are willing to see each other as partners instead of direct competitors, you are opening a path to creating an elevated level of dental services in your community instead of the typical frictionized competition.