HOW MUCH DOES THAT COST??? Is this the question we fear the most from our dental patients? Are we afraid our patients won't choose our dental services if the "out of pocket" is too much? Or if we are out of their network? Does fear really drive us to believe that insurance coverage or lack of is sustaining our business?

Let's look at what Wal-Mart has done for us. Lower prices, lower prices, lower prices. Do we take this concept into our workplace? Do we spend more time trying to find the lower price disregarding what value we are missing? How much do we do this in our day to day lives? There are two ways to look at cost when it comes to running a business; less spending or more revenue. More revenue is much more fun, promise!

How much value do you deliver in your dental office? Think of the blind lady of justice, a metaphor for value. In one hand we have the cost of your service. In the other hand, we have the value you know you can deliver. Which one outweighs the other? Does your value in what you do outweigh the cost to deliver your services?

Does your brand promise to your patients match your brand reality you feel you provide? Do you provide a Wal-Mart brand with a Nordstrom price or do you provide a Nordstrom brand with a Wal-Mart price (hope not this one