Nurturing relationships with your dental patients is an essential part of building your practice. In our day and age letting your patients know they are valued and cared for has never been more important. In the age of social media patient’s have the ability within moments to share their experience with hundreds of people. An unhappy patient can share their negative experience with the masses via social media that could have a negative affect on your practice. It is more important than ever to create an excellent experience for your patients. It takes a minimum of 12 positive experiences (I have been told it’s more like 100) to make up for 1 negative experience.
Creating a practice that is patient focused is an opportunity no office should overlook. Treat your patients the way you would want to be treated. I always coach my Dr.’s to talk to their patients as if they were part of their family. Address your patients by name, listen to their concerns and needs. It is important to listen to your patient’s not only with regard to their oral health needs but also take into account changes they feel the practice needs. Do they want to schedule their appointments online? Do they want to pay their bills online? Think about what changes you can make and thank them for their feedback. Listen to your patients remember they are the life blood of your practice.
Burger King won over a large population of loyal McDonalds customers by just asking customers how they wanted their burger prepared. That is a point none of us should forget. In a day and age when we frequently hear “there is a dentist on every corner” what are you doing to make your practice stand out?
Are you giving the best customer service possible?
What kind of experience are your patients having?
Do everything in your power to provide both excellent care and customer service to your patients.
Like wise if there is any way we can improve our performance at AMP please let us know. Are there changes we can make in our procedures? In the Show? In the Blog?
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