Accelerate My Practice Blog
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The generation born between 1981-2000 is often called Millennials, Gen Y, or digital natives. The are ethnically diverse, socially aware, and plugged into technology. Creating a dental practice that is appealing to Millennials is a wise move, as there are approximately 80 million of them in the US — the largest generational cohort in American history. While marketing personas are essential to creating a practice that appeals to the patient group you are targeting, know that only 40 percent of Millennials identify as such, so marketing as a "Millennial" dental practice is ill-advised. Instead, you should:

Welcome to the first segment of Accelerate My Practices' series on Dental Marketing, Dental Marketing 101. This series will help you as the doctor and your dental team with an understanding of Dental Marketing! By now you probably know that Accelerate My Practice typically addresses marketing towards the end of your program as opposed to at the start. Doing so sets us apart form most other dental practice management companies.
Your website is your often the first point of contact between you and your patients. It’s crucial that your website is doing all that you need it to. It should provide visitors with certain information, help them get to know you and your staff better and inform them about the services you offer. Your website can also be a great way to truly connect with your patients online and then transfer that relationship into the real world
If you are in any doubt as to whether or not your website is functioning as well as it could be there are a few different areas you should be looking at.
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