We help dentists grow their practices and achieve their dreams.
Does the schedule in your dental office going sideways more often than not? Are you and your team members running behind? Maybe we need to address some time management strategies that will make your day run more smoothly. Let's take a look at what we can start with in the office to help your day stay on time!
Seth Godin says: "Training and the infinite return on investment" Training pays. Sometimes, it's easy to underestimate just how much it pays. Consider an employee who is going to work 2000 hours for you this year. It's not unusual for an organization to spend only 10 or 20 hours training this person--which means about 1% of their annual workload.How much training would it take for this person to be 10% better at her job? If you invest 100 hours (!) it'll pay for itself in just six months. There aren't many investments an organization can make that double in value in a year.
If your practice is looking for new patients, or trying to win back inactive ones, a marketing tactic that might work for you is retargeting. Retargeting is the practice of showing ads across the web to users after they have been to and left your web site.
Statistics indicate that 98% of the visitors to your site will leave without doing anything. They won’t book a new appointment or reschedule. However, with Facebook and Google retargeting, you can grab 17-27% of them back.
Starting a new dental practice poses some unique marketing challenges. Without an established base of patients, your marketing efforts need to be focused on reaching out to possible new patients. Here are three tips for getting that all-important new business.
Having a dental practice vs. having a brand. Do you have a brand? Is branding your dental practice really important? Do you know how to develop a brand, if you dont have one? If you do have one, does your dental team support your brand and it's mission?Branding is very important in that it's an easy way to let the public know what you stand for. You are essentially advertising yourself and your practice to potential new patients through your brand. There are a lot of people out there searching for a certain type of dentist. How great would it be to let them know right from the start what you're about?
