When listening to the AMP TV show about sharing the same vision and embracing opportunites as a dental team. I tend to think about Steve Jobs, Co-founder, Chairman and CEO of Apple, his extraordinary career and how he grew his company into the business that revolutionized the tech industry.

We all understand the magnitude and impact that Apple has had on the world today and I can not help but think that this company did not become what it is today without a very clear team vision of where he wanted it to go. A vision that every single employee knows, lives and communicates every single day though their work.

I would like to think that the dental practices that we either own or work in could become everything you want it to be and succeed past your wildest expectations if you had a clear vision of what you desire and your staff knew what that was, lived it and communicated it every single day.

If every employee lived your vision with each patient they encountered, with every phone call they received or made, with every company you work with or may potentially work with and with every potential new patient they encounter just imagine where that could take your company.

I challenge you to hold your employees to a higher standard, create an environment where your vision is lived and expect your employees to live that vision when it comes to their work life.

The most success practices out there did not get to where they are today without a clear vision. I personally had the opportunity to work for a practice that was beyond successful and had a clear vision for fifteen years. The lessons and experiences that I took from that position will stay with me for a lifetime.

"If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you." Steve Jobs

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