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Darren Kaberna

Prosper in the face of any challenge by getting focused on what you want in life and business!

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Darren Kaberna

Darren Kaberna

As someone who has spent a great deal of time studying human interaction and human behavior, Darren finds the methods most dental offices employ when dealing with their patients to be fascinating. Sadly, most don't put enough thought into how they communicate, market to and present treatment to their patients. Darren teaches that by teaching dental offices how consumers think is not only eye opening, but has a profound impact on the performance of the dental business. Connect with Darren on Google + Read more about Darren here.

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Darren Kaberna

How can I get my Dental Practice off of PPO's?

How can I get my Dental Practice off of PPO's?

Many see the PPO as a necessary evil to keep their dental practice alive in this day and age. I happen to believe that you don't have to allow your practice to be dominated by PPO's if you do a few simple things to decrease their impact on your practice.  Now I am not suggesting that everyone should get off the PPO, but if you want to decrease their impact on your practice, here are some tips on how to accomplish this.

1.  How good is your case acceptance? Most practices I see have about a 55% case acceptance rate with the help of insurance. If you were to simply dump the PPO without making some improvements in this area, you are asking for trouble. Improvement here is a must before you can even consider making changes to how many PPO's you have in your practice.

2.  How do you currently acquire new patients? Do they only come to you because you are on various insurance lists? If so, you will obviously have to make some changes here. How else can you attract new patients, preferably cash paying ones? There are lots of answers here and Groupon is not the answer!

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Posted by Darren Kaberna on Tuesday, 01 April 2014 in Dental Practice Management
Darren Kaberna

9 Things Great Leaders Say Every Day

Fantastic article on Leadership ~ Darren Kaberna

People judge you by what you do--and by what you say. Here are nine phrases that should roll off your lips every single day.

Your words are among your greatest tools. They're a window into your vision, your values and your abilities. So, whether you're running a giant organization or just trying to herd a group toward a certain outcome, there are messages you need to communicate constantly in order to lead effectively.

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Posted by Darren Kaberna on Wednesday, 26 February 2014 in Dental Team Work
Darren Kaberna

When You Lose A Dental Patient, Not If

I saw this article written by Joe McGonigal and it resonated with me as I recently had to deal with a circumstance like this myself.  Reading this article helped me to feel better about how to handle it myself.  These instances can be challenging to say the least.  I know I lost sleep over it and I am sure some of you do as well.  This is some great advice.  ~Darren Kaberna


When You Lose A Customer, Not If

  • Posted on January 24, 2014 
  • by Joe McGonigal 
  • in Blog, Management, Sales Process
Photo Credit: woodleywonderworks via Compfight cc
Every year you will lose clients. It’s the natural ebb and flow of business. Some you’ll lose to price, some because of service issues, and some because you are no longer the best option.  Don’t waste time worrying about whether or not it will happen, spend that time deciding how you’ll react when it does.  Clearly this isn’t to suggest you should just let people walk out the door.  You should absolutely make every effort to understand the client’s motivation and see if there is a way to retain their business.  But when it’s clear they are leaving, you have a choice.You can get mad, storm out of their office, and say, “Don’t say I didn’t warn you.”  Or You can wish them luck, tell them you’re disappointed they’re leaving, but remind them the door will be open should they choose or need to return.  I had that experience last month when I canceled a service I’d been using from Grasshopper. Here’s the email they sent me.
Your request (#We’re sad to see you go) has been deemed solved.
Hello Joe,
As requested, we’ve officially canceled your account. It’s a sad day for us today here at Grasshopper – we hate saying goodbye to friends!  We’ll really miss you and hope this won’t be the last time we hear from you.  If you decide you miss us too, we’ll gladly welcome you back with open arms and waive any reactivation fees!  Just give us a call.
Regards,
Johnnie K.
Not only was it not what I expected, it left me with a very positive feeling about the brand.  What’s your typical reaction when a client leaves?  Are you leaving them with a positive impression or is your reaction only affirming their decision?  Losing the client doesn’t define you, but how you react does.

About Joe McGonigal

Joe has spent the last 12 years as both a front line producer and sales leader for a large, publicly traded healthcare distribution company. During that time, he received numerous sales and leadership awards for his contributions. Joe uses a blend of coaching and consulting to help sales professionals and organizations find ways to initiate new opportunities and grow sales.
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Posted by Darren Kaberna on Wednesday, 26 February 2014 in Dental Practice Management
Darren Kaberna

No Drama Allowed in My Dental Office!!

Whether at work or at home; drama needs to be left at the door.  Fundamentally, drama is just simply bad.  It is pervasive.  Such a common denominator for the stress, lack of performance, and overall tone set within the Dental Practice or any workplace.  

Often times we see a trend of coworkers or others that find entertainment in watching or contributing to the struggles of those individuals. Therefore, the focus must be on setting expectations to reduce or eliminate the workplace drama.  

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Posted by Darren Kaberna on Wednesday, 19 February 2014 in Dental Team Work
Darren Kaberna

How Can Synergistic Behavior Grow Your Dental Practice?

Habit 6 discusses very simplistically the imperative need for "group thinking, brainstorming, ...synergy."  Let's face it, two minds are better than one in your Dental Practice. The overall approach when teamwork and open-mindedness are encouraged is highly effective in every dynamic. Synergy will allow you and the team to uncover and invent ideas that might not otherwise be discovered alone. As the entire team begins to interact and brainstorm ideas regarding the practice, they will also allow the influence of your leadership and other team members to offer insight on strategic planning moving forward. It will be captivating to listen to the experiences and expertise being demonstrated throughout this time. It is a must to set aside appropriate time and planning for such Team Building Time.

Your Dental Practice must be as openminded as the leader that is driving the influence. Thus, if you want to expand, grow, or simply maintain a healthy practice; a synergistic approach is essential for accomplishing those goals! Hopefully, you and the team are really driven in providing the level of excellence necessary to foster the "value" in the relationships throughout your Dental Practice. The labels of each team member should be placed aside. Every Team Member within your Dental Practice should be valued as an important factor in the practice. Take a step back and truly evaluate the Team as a whole. Allow the differences and experiences to be valued and respected. Once the Team realizes the value that "a Synergistic" approach offers the practice, the strength as a Team is recognized. Suddenly, those differences become stepping stones for strength to build upon. The level of respect amongst each Team Member of your Dental Practice will become so high that if a disagreement arises, a genuine effort to minimize the effect will be sought. An effective suggestion would be to create a mission statement for your Dental Practice, encourage the team to live it in their hearts and in their minds!!!! If there is already a mission statement in place, have each Team Member verbalize it to you and other Team Members. This will allow each Team Member the opportunity to share it as they perceive it.

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Posted by Darren Kaberna on Sunday, 02 February 2014 in Dental Team Work
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