We help dentists grow their practices and achieve their dreams.
New Year's Day has now come and gone and already, most people have abandoned their New Year's resolutions! It is a perfect time to be deciding, therefore designing, your personal and professional goals for 2016. What are the goals your dental team are setting for 2016? What about your Dental Practice as a whole? And you as a Doctor, what are the goals you'd like to reach in 2016?
First impressions are everything, especially in your dental practice where patients need to feel comfortable and quickly establish a level of trust with you and your team. This first impression kicks off the moment the patient walks through the door into your waiting room. Before they speak to a member of staff, a nurse or a dentist, their first impressions of your practice are going to be based firmly around their experience in your waiting room.
Perhaps you don’t have all the patients you can handle and would like to increase your patient base. In this case, it may be time to implement a new marketing strategy for your practice. There are any number of choices when deciding upon the specific tactics you will use, from internet marketing to more traditional channels like radio, print, etc.
The important thing for you is that you begin right away, so you've made your decision and will be starting your marketing campaign. Do you know how to tell if it’s paying off? Effective tracking of the techniques used along with the results gained is required in order to know if your marketing investment is worth it. This is often easier said than done, as effective tracking can be difficult to implement.
Happy New Year! As 2015 is at a close, how is it you see the success you have achieved this past year? Do you see it as an all-encompassing “I did this” or “I accomplished this?” Have you ever taken a moment to experience the team effort your success entailed? Could you have been successful without the help of your team walking with you on the same path? When is the last time you have personally thanked the people called “your team” for doing what they do for you?
You’re undoubtedly aware that social media is important for maintaining and growing your practice, but it’s understandable if you don’t know where to start. It can be intimidating, especially if you don’t have any experience with it or are uncomfortable with technology. Just remember that in the end it’s all about being social and engaging with your patients, it just happens to be taking place over Facebook and Twitter. Here are a few basic concepts basics to get you started.
