Social Media is the biggest trends in today's Dental Marketing! One of the hottest resources in social media is Facebook. Facebook is an excellent social networking platform. By platform I mean that it allows you to connect with your dental patients as well as family, friends, team members, other dental practices, as well as businesses. Let's begin by creating a Facebook Page for your dental office. It is important to select more than one administrator when creating your Facebook Page. By having more than one administrator it will allow more than one perspective.

Once you have created your Facebook Page keep these 3 underlying components in mind. Each component is important in forming a balance that is attainable in reaching your overall goal. The first is to keep the posts entertaining. When updating the page...add some dental specific humor or entertaining news related to the topic at hand. Second, continue to educate on your Facebook Page. Third, offer promotional tactics that will allow a return. An example is an in office special or referral incentive that your dental practice might be offering at this time. By utilizing these areas you will allow proper balance and measurement of tracking. There are various ways to keep your audience intrigued. Brainstorm with your dental team and patients when deciding on topics to be posted. Be certain that your content is timely, relevant, and more importantly FUN!

This article is provided by SBA.gov to help all dental office owners understand the impact on their businesses.


Key Provisions Under the Affordable Care Act for Employers with Fewer Than 25 Employees

Implementation of the Affordable Care Act occurs in stages, with many of the reforms and requirements taking effect in 2013 and 2014. Some of the provisions that may impact employers with fewer than 25 employees include:

Small Business Health Care Tax Credits

The small business Health Care Tax Credit helps small businesses afford the cost of health care coverage for their employees and is specifically targeted for those businesses with low- and moderate-income workers. The credit is designed to encourage small employers to offer health insurance coverage for the first time or maintain coverage they already have. Since 2010, businesses that have fewer than 25 full-time equivalent employees, pay average annual wages below $50,000, and that contribute 50% or more toward employees' self-only health insurance premiums may qualify for a small business tax credit of up to 35% to help offset the costs of insurance. In 2014, this tax credit goes up to 50% and is available to qualified small businesses that participate in the Small Business Health Options Program (SHOP). Eligible small employers can claim the current credit through 2013, and the enhanced credit can be claimed for any two consecutive taxable years beginning in 2014 through the SHOP.

8 Simple Ways to Inspire Yourself at Work

Dave Kerpen

CEO, Likeable Local, NY Times Best-Selling Author & Keynote Speaker

The Power of Simplicity

It is a key test for leaders: Can you take complex tasks – like working through countless variables for, say, your organization’s values or strategic goals – and distill them into a short list that everyone can remember?

And just how short should the list be?

How to Improve Dental Case Acceptance

I hear frustration all the time from doctors about patients not accepting treatment. While I understand their frustration, I also look at things differently perhaps than most do. When I look at patients from a psychology standpoint, I think you can divide the population into two groups: those that appreciate and want cosmetic dentistry and those that don't. I am going to approach both groups differently.