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Dental Marketing to New Patients

Today we had the pleasure of a special guest, Carlos Hidalgo. He is the CEO of Annuitas Group (www.annuitas.com), a company that specializes in B2B marketing for fortune 500 companies. Carlos himself has been recognized as one of the 50 Most Influential People within Sales Lead Management for the past 3 years. It was great having his vast experience within the marketing field to share with us.

Posted by Darren Kaberna on Tuesday, 06 November 2012 in Dental Marketing

What's a Facebook Follower Worth to a Dental Office?

For those dental offices staking their future on Facebook advertising, you might want to read this from the Wall Street Journal. I still think it should be ONE part of your marketing plan, but not all of it!!!

Darren Kaberna

Posted by Darren Kaberna on Friday, 02 November 2012 in Dental Marketing

Off The Cusp: Yes, Your Dental Practice Can Be Fun!

I really like the advice from Kim - Darren Kaberna MBA

http://www.acceleratemypractice.com/

Posted by Darren Kaberna on Wednesday, 31 October 2012 in Dental Marketing

Some people will always buy your most expensive product in your dental office

I really liked this article and wanted to share it. I think the message is very applicable to dental offices as often we assume the patient wants the cheapest option. I think you could make the arguement as Mr. Zanten does here that we might be wrong. Read on!!

Darren Kaberna