Recently on a trip to Belize, I chartered a boat with a group of friends to go diving and snorkeling. We had traveled a good distance when the the boat arrived at the edge of the barrier reef and close to neighboring island. We noticed quickly that the island did not look like it was inhabitable; however, there was a man all by himself walking down the beach. We asked our guide what the story was with this situation and he quickly said "Oh, thats Joe and thats his island. He has lived on it his entire life with his father".

It's about that time of year again, Holiday and Crazy Families. Don't get distracted and forget to have your dental team talk with you dental patients about end of year insurance! What can you do to drive end of year insurance benefits and end of year business? What is the best methodology? Pushing to use remaining insurance before the end of the year is not a new concept and probably isn't new to any of you but it's our methodology in how to notify your patients that can make all the difference!

I thought this article on Social Media might be helpful to all Dental Offices.    ~Darren Kaberna 

How to Run a Successful Social Media Sweepstakes

1. Adeel Vanthaliwala
   Published November 4, 2013 
   

Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion?Are you planning to run a social media sweepstakes to make your business stand out this holiday season?

Social Media is the biggest trends in today's Dental Marketing! One of the hottest resources in social media is Facebook. Facebook is an excellent social networking platform. By platform I mean that it allows you to connect with your dental patients as well as family, friends, team members, other dental practices, as well as businesses. Let's begin by creating a Facebook Page for your dental office. It is important to select more than one administrator when creating your Facebook Page. By having more than one administrator it will allow more than one perspective.

Once you have created your Facebook Page keep these 3 underlying components in mind. Each component is important in forming a balance that is attainable in reaching your overall goal. The first is to keep the posts entertaining. When updating the page...add some dental specific humor or entertaining news related to the topic at hand. Second, continue to educate on your Facebook Page. Third, offer promotional tactics that will allow a return. An example is an in office special or referral incentive that your dental practice might be offering at this time. By utilizing these areas you will allow proper balance and measurement of tracking. There are various ways to keep your audience intrigued. Brainstorm with your dental team and patients when deciding on topics to be posted. Be certain that your content is timely, relevant, and more importantly FUN!