For those dental offices staking their future on Facebook advertising, you might want to read this from the Wall Street Journal. I still think it should be ONE part of your marketing plan, but not all of it!!!
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I really like the advice from Kim - Darren Kaberna MBA
I really liked this article and wanted to share it. I think the message is very applicable to dental offices as often we assume the patient wants the cheapest option. I think you could make the arguement as Mr. Zanten does here that we might be wrong. Read on!!
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