What makes your Dental Office different and better than everyone else? Why should a potential dental patient choose your office?  What value does your dental practice offer to your patient that sets you apart from the dental competition? 

It doesn’t it have to be anything over the top, it can be something very simple. As the example in the AMP TV Show of dentist who had no normal office hours, he saw anyone at anytime. He was a great fit for the international business community, this is an example of how a doctor created his proposition by just thinking outside the box. What sets you apart from your competition? What do your patients see as value? 

Evaluate your current value proposition by checking whether it answers the questions:

1. What is the perceived value will your patients receive?
2. Who is your target audience?
3. What makes your offering unique and different?

When potential patients are asking why should I choose you, your proposition value must answer in a compelling manner.  A Value Proposition should be a short statement that communicates the benefits that you offer to your potential patients.  It’s your elevator speech to put it simply.  

What makes you unique different and awesome? 

It’s not enough to just describe your capabilities; you must focus on what you offer that your target audience really wants and values.  The idea is to help others see the specific value you bring them.  Your value propositions should grab the attention of potential patients, it must say to them “that’s the right dental office for me.”

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