As someone who has spent a great deal of time studying human interaction and human behavior, Darren finds the methods most dental offices employ when dealing with their patients to be fascinating. Sadly, most don't put enough thought into how they communicate, market to and present treatment to their patients. Darren teaches that by teaching dental offices how consumers think is not only eye opening, but has a profound impact on the performance of the dental business. Connect with Darren on Google + Read more about Darren here.