I really like the advice from Kim - Darren Kaberna MBA
Darren Kaberna
Prosper in the face of any challenge by getting focused on what you want in life and business!
Darren Kaberna
As someone who has spent a great deal of time studying human interaction and human behavior, Darren finds the methods most dental offices employ when dealing with their patients to be fascinating. Sadly, most don't put enough thought into how they communicate, market to and present treatment to their patients. Darren teaches that by teaching dental offices how consumers think is not only eye opening, but has a profound impact on the performance of the dental business. Connect with Darren on Google + Read more about Darren here.
I love this Honda commercial as I have lived most everything depicted within it. I have slept in my car, I have sat in the garage talking on the phone because I dare not walk in the house until that conversation is over. I have certainly screamed in the car and I have had my dogs make messes, and my kids. I don’t think I have ever seen another TV commercial that pegged me this well!! It is safe to say they got my attention.
--This is the culmination of the past weeks TV Show topics, if you haven't read them, you might want to for perspective.
I really liked this article and wanted to share it. I think the message is very applicable to dental offices as often we assume the patient wants the cheapest option. I think you could make the arguement as Mr. Zanten does here that we might be wrong. Read on!!
Synergize within your dental office for growth!!
