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Dental Practice Management Consulting with Results
Setting goals and establishing ways to achieve them are critical for the success of any business. When it comes to your dental practice, it's important to get everyone involved in the process, from the receptionist to yourself, the dentist. Discover how goal-setting can help your dental practice rise above the rest, and learn how to implement goals for your business.
When it comes to spreading the word about your dental practice, it's important to consider both marketing and advertising. If you've always lumped them together in the past, you might be surprised to learn how effective they can be as two separate entities. Get to know the differences between marketing and advertising, and discover ways to put both methods to work for your dental practice.
Company culture means something different for each business. It may mean opportunities for telecommunication, team-building excursions, on-site perks, or even daily meditation. What's important about company culture is having it. Culture is a main factor in keeping employees happy, and to have a good employee retention rate and get the most out of your workers, they absolutely need to be happy.
Referrals are the lifeblood of any business, trusted more than advertising (by a whopping 92 percent of people), and they become part of your practice's online footprint and brand. For these reasons, you want to encourage reviews and social media word of mouth. It's easier than you think.
The generation born between 1981-2000 is often called Millennials, Gen Y, or digital natives. The are ethnically diverse, socially aware, and plugged into technology. Creating a dental practice that is appealing to Millennials is a wise move, as there are approximately 80 million of them in the US — the largest generational cohort in American history. While marketing personas are essential to creating a practice that appeals to the patient group you are targeting, know that only 40 percent of Millennials identify as such, so marketing as a "Millennial" dental practice is ill-advised. Instead, you should:
