If your practice is looking for new patients, or trying to win back inactive ones, a marketing tactic that might work for you is retargeting. Retargeting is the practice of showing ads across the web to users after they have been to and left your web site.
Statistics indicate that 98% of the visitors to your site will leave without doing anything. They won’t book a new appointment or reschedule. However, with Facebook and Google retargeting, you can grab 17-27% of them back.