Having a dental practice means there will be an ebb and flow of workload throughout the calendar. The busiest months will come and bring huge success to your business, while the slow months make you wonder why you started up in the first place. Understanding where the busy and slow patches occur during your year can be very beneficial to not only your personal sanity but the health and growth of your dental practice as well. By understanding your calendar, you will be able to focus your attention in the right places at the right times.
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First impressions are everything, especially in your dental practice where patients need to feel comfortable and quickly establish a level of trust with you and your team. This first impression kicks off the moment the patient walks through the door into your waiting room. Before they speak to a member of staff, a nurse or a dentist, their first impressions of your practice are going to be based firmly around their experience in your waiting room.
Perhaps you don’t have all the patients you can handle and would like to increase your patient base. In this case, it may be time to implement a new marketing strategy for your practice. There are any number of choices when deciding upon the specific tactics you will use, from internet marketing to more traditional channels like radio, print, etc.
The important thing for you is that you begin right away, so you've made your decision and will be starting your marketing campaign. Do you know how to tell if it’s paying off? Effective tracking of the techniques used along with the results gained is required in order to know if your marketing investment is worth it. This is often easier said than done, as effective tracking can be difficult to implement.
You’re undoubtedly aware that social media is important for maintaining and growing your practice, but it’s understandable if you don’t know where to start. It can be intimidating, especially if you don’t have any experience with it or are uncomfortable with technology. Just remember that in the end it’s all about being social and engaging with your patients, it just happens to be taking place over Facebook and Twitter. Here are a few basic concepts basics to get you started.
Seth Godin says: "Training and the infinite return on investment" Training pays. Sometimes, it's easy to underestimate just how much it pays. Consider an employee who is going to work 2000 hours for you this year. It's not unusual for an organization to spend only 10 or 20 hours training this person--which means about 1% of their annual workload.How much training would it take for this person to be 10% better at her job? If you invest 100 hours (!) it'll pay for itself in just six months. There aren't many investments an organization can make that double in value in a year.
