We help dentists grow their practices and achieve their dreams.
When it comes to spreading the word about your dental practice, it's important to consider both marketing and advertising. If you've always lumped them together in the past, you might be surprised to learn how effective they can be as two separate entities. Get to know the differences between marketing and advertising, and discover ways to put both methods to work for your dental practice.
How many of you doctors feel you have to internally market your dental practice? This is the most common thing we hear; Market Market Market… Get new dental patients in. Most office we see have on the average 50% of their patients overdue for their recall appointments. It makes no sense to market new patients when you have a ton of patients already in your patient base you just need to call. This can be overdue recalls or reactivation calls. Either way, this is a much more cost effective way to internally market than spending money for new patients.
Are you wanting to bring new patients into your dental practice? Where do you start? Are the Yellow Pages and print ads a good idea for dental marketing? Let's take a look and find out if it is good investment for your practice.
Welcome to the first segment of Accelerate My Practices' series on Dental Marketing, Dental Marketing 101. This series will help you as the doctor and your dental team with an understanding of Dental Marketing! By now you probably know that Accelerate My Practice typically addresses marketing towards the end of your program as opposed to at the start. Doing so sets us apart form most other dental practice management companies.
February is dental health month! Let's tell our dental patients! What things can you talk about as a dental team and to your patients during February's dental health month that will elevate the health of the patients' you treat? Are you checking for oral cancer? Do you consistently offer preventive, healing products to your patients?
