We help dentists grow their practices and achieve their dreams.
...But it might not be what you think.
The smarter phones get, it seems the more we forget how important an actual phone call is. You probably understand the importance of having a friendly, personable voice on the line in your office, but what happens when there's no one there?
What is the best form of Dental Marketing?
If you answered Internal Marketing, you are on the right track. While both external marketing and internal marketing are very beneficial to the practice, statistics show internal marketing is cheaper and it builds up a better client base.
Coopetition? What the....?
This is a new word to most, but the concept is not new. AMP TV has started a new series in dental marketing for your practices that will show you how coopetition is a friend not a foe.
First, let's answer the question: What is coopetition?
Coopetition is cooperative competition. Meaning you know you are in the same industry as others, in this case Dental, and the other dentists are willing to collaborate together on services they provide to patients. By having a community of dentists who are willing to see each other as partners instead of direct competitors, you are opening a path to creating an elevated level of dental services in your community instead of the typical frictionized competition.
How can data mining your dental practice with Revenue Well grow your dental practice?
Do you find yourself wanting to market to your existing dental patients? Perhaps let them know you are doing a special on Invisalgn or whitening? Maybe your dental hygiene schedule has fallen apart in the upcoming weeks and you would like to fill it up a bit more? How would you currently go about this? Manually look up a list of people and then send them either a postcard or email? Sounds daunting, doesn't it.
By utilizing technology to data mine your patient files, you can do this much more effectively and efficiently. We at AMP are very good friends with the Revenue Well team, because they have solved this problem. They have a system that allows you to communicate everything and anything with your patients. For example: you can send out welcome packets, thank them for a referral, allow them to find your practice via the internet, take payments over the internet, confirm appointment, get reminders, send a Happy Birthday message, and lastly and most importantly, create a Dental Marketing Campaign for just about anything.
I thought this article on Social Media might be helpful to all Dental Offices. ~Darren Kaberna
Do you need a guide to ensure that you don’t miss the crucial elements of a successful sweepstakes promotion?
Are you planning to run a social media sweepstakes to make your business stand out this holiday season?
