There is a lot to balance when it comes to running a successful dental practice. Gone are the days when you could neglect an online presence and still see the same results from an ad in the newspaper. Now, you have to successfully attract new patients by optimizing your website so you are easily found. Here are a few easy things you can do to get on the right track when it comes to your dental practice SEO.
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Dental Marketing
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It can be easy to get lost in all of the details that come with running a successful dental practice. There are your patients to think about, new advancements in equipment, and keeping your staff happy and productive. However, one aspect that you should never let pass you by is how successful promotions can increase your revenue. These can bring you new patients, while keeping your regular patients happy. Here are a few tips to successfully use special offers to promote your dental practice.
As most of you know the controversy around the hunting of Cecil the Lion has been flooding media outlets for weeks now. This is directly resulting in massive amounts of traffic around Dr. Walter Palmer and the dental industry. The articles, stories and opinions being put out there have had more of a negative impact on the industry than I think we all anticipated.
To outsiders this may be seen as a hit against the dental industry, the people in the industry need to see this as an opportunity. After seeing what kind of bad PR has been floating around about Dr. Walter Palmer, the quality of his dentistry and what his patients are saying about him has resulted in the River Bluff Dental Practice in Minnesota closing, temporarily and perhaps long term. This doesn’t mean that your patients are going to act out in the same way, keep in mind this incident has had nothing to do with the fact that Walter Palmer was a dentist. It could have been Justin Bieber, Jennifer Aniston, Michael Jordan or anyone else and the media would have taken to them the same way.
When you're busy running a dentistry practice, blogging might be the last thing on your mind. However, you should know that in our modern world, it's imperative that all businesses have a content marketing strategy. Your business website needs more than just the basic (boring) information about your practice. Here are some tips about content marketing and why you should get on board, if you haven't already.
What makes your Dental Office different and better than everyone else? Why should a potential dental patient choose your office? What value does your dental practice offer to your patient that sets you apart from the dental competition?
It doesn’t it have to be anything over the top, it can be something very simple. As the example in the AMP TV Show of dentist who had no normal office hours, he saw anyone at anytime. He was a great fit for the international business community, this is an example of how a doctor created his proposition by just thinking outside the box. What sets you apart from your competition? What do your patients see as value?
