We help dentists grow their practices and achieve their dreams.
If your practice is looking for new patients, or trying to win back inactive ones, a marketing tactic that might work for you is retargeting. Retargeting is the practice of showing ads across the web to users after they have been to and left your web site.
Statistics indicate that 98% of the visitors to your site will leave without doing anything. They won’t book a new appointment or reschedule. However, with Facebook and Google retargeting, you can grab 17-27% of them back.
Starting a new dental practice poses some unique marketing challenges. Without an established base of patients, your marketing efforts need to be focused on reaching out to possible new patients. Here are three tips for getting that all-important new business.
Few practices look forward to the emergency patient. Just squeezing them into the schedule can be quite disruptive to your day. Beyond the scheduling havoc they can cause, they may also be tricky to deal with because of the pain they might be in, or the fear they have of going to the dentist. But the fact is that emergency patients can be an opportunity to increase your patient base and grow your practice.
What is your goal for your dental practice? Is it to make a lot of money? It is to have your team members make a lot of money? When you do make a lot of money, then what? Do you buy shiny things; new cars, bigger house a second home? Then what? Just keep repeating the cycle? Do you know what you need to do to actually gain fulfillment in your life, without all the money and that material lifestyle that a lot of us become addicted to? What is your REAL dream?
Like AMP, John Steimle understands the importance of personal health. Back in April, John Steimle wrote and contributed an artilce to entrepreneur.com about how the personality of entrepreneurs all have one thing in common. They all think that no matter what the business is, it comes first. Entrepreneurs are groomed to treat their businesses as their babies, the business trumps everything from family to and especially health.
John Steimle writes " I’ve seen entrepreneurs sacrifice all these things, sometimes with tragic consequences, to focus on making their businesses successful. I’ve also done it myself, although I’m one of the lucky ones. During the years I made my business my highest priority, my wife stuck by my side, I didn’t cause any permanent damage with friendships (although I certainly didn’t nurture any) and I didn’t die.
