Accelerate My Practice Blog

If you have a dental practice that advertises online, you have no doubt looked into using pay-per-click (PPC) to boost your site’s traffic. PPC is effective in driving traffic to your site, and your business can benefit greatly from adding PPC advertising to its marketing plan. By using AdWords on Google, for instance, your business has access to millions of websites within the Google Display Network. If used correctly, it can generate great brand awareness and can get you leads, which are just not possible through regular marketing campaigns.

Some businesses have a difficult time setting up PPC campaigns correctly, and wind up putting money and effort into a losing battle. Here are a few things that you can do to correctly set up PPC campaign in order to avoid some common pitfalls.

Do you have a plan or office strategy to get new ideas in motion for your dental practice in 2016? Are you using the great untapped ideas your dental team has to help your practice? What have you done to accomplish your goals so far in 2016? What can you as the doctor and your dental team do to pull together to make your dental practice a better business and experience for patients?

Having a dental practice means there will be an ebb and flow of workload throughout the calendar. The busiest months will come and bring huge success to your business, while the slow months make you wonder why you started up in the first place. Understanding where the busy and slow patches occur during your year can be very beneficial to not only your personal sanity but the health and growth of your dental practice as well. By understanding your calendar, you will be able to focus your attention in the right places at the right times.

New Year's Day has now come and gone and already, most people have abandoned their New Year's resolutions! It is a perfect time to be deciding, therefore designing, your personal and professional goals for 2016. What are the goals your dental team are setting for 2016? What about your Dental Practice as a whole? And you as a Doctor, what are the goals you'd like to reach in 2016?

First impressions are everything, especially in your dental practice where patients need to feel comfortable and quickly establish a level of trust with you and your team. This first impression kicks off the moment the patient walks through the door into your waiting room. Before they speak to a member of staff, a nurse or a dentist, their first impressions of your practice are going to be based firmly around their experience in your waiting room.