Perhaps you don’t have all the patients you can handle and would like to increase your patient base. In this case, it may be time to implement a new marketing strategy for your practice. There are any number of choices when deciding upon the specific tactics you will use, from internet marketing to more traditional channels like radio, print, etc.
The important thing for you is that you begin right away, so you've made your decision and will be starting your marketing campaign. Do you know how to tell if it’s paying off? Effective tracking of the techniques used along with the results gained is required in order to know if your marketing investment is worth it. This is often easier said than done, as effective tracking can be difficult to implement.
