We help dentists grow their practices and achieve their dreams.
While I was in an office today I ran into one of my top pet peeves; It's not my job! I'm sure all of you have worked with someone with that attitude somewhere in your career. Please don't tell me it's you. This is not the mindset of a team player; this is somebody clocked in from 9-5 and doing the minimum amount of work to get by.
We find so many people have these stories in their heads that they project onto their patients. Are you guilty of projecting onto your patients? Assuming their situation or the outcome of the appointment? Here is how to get out of that funk, out of that mindset. Honestly, you'll be surprised with your case accpetance if you do.
Let's talk about 3 specific common stories in the Dental Industry.
Story 1:
"They can't afford this."
Stories such as someone saying "I have the hardest time, when I put myself in the shoes of the patient and I have no idea how they can afford five crowns." What is the story of? Personal judgment, the story of fear, what is that story of?
Leadership: the action of leading a group of people
Management: the process of dealing with or controlling things or people
This can be confusing, especially in a business. To often we have managers and it’s not inspirational, when this happens the team can become unmotivated and confused themselves. A business has got to have a fine balance of both, maybe as a doctor you’re a great leader but a terrible manager or vice versa.
Whether it is your dental patients, your dental team, or yourself change is often met with resistance. I recently read a book called The Five Second Rule that discusses this. The concept of the book is that anytime we are resistant to making a change there is some fear or something that is holding us back; this is the same mindset that holds our patients back from accepting treatment. Research has shown that when we face a challenge and feel resistant that counting down from 5 to 1 is an absolute game changer in how we move forward.
IT WON'T HAPPEN TO ME.....I'M JUST A SMALL DENTAL PRACTICE
I would bet that all the dental offices, that had their patient information breached, said the same thing.
I hope all of you have had the opportunity to watch the TV show of March 13 where Darren interviewed Charles Kaplan of Data Guardian Pro. Scary stuff! The more I researched, the scarier it became. Do you even know if your data is encrypted? Do you know what the HIPAA rules are?
