
I don't know about you but it seems like I can never learn enough about treatment presentation; I'm constantly looking for more. It is an acquired skill with a vast number of variables. In my opinion, treatment presentation is what gives you case acceptance. Treatment presentation starts with the first contact the patient has with the office; usually the first phone call.
It also starts with trust, the patient trusting you. In order for your patients to trust you, they have to feel comfortable with you.
You can help your patients feel more comfortable by taking care of "The 5 C's" in Case Acceptance: